In a move aimed at revitalizing tourism infrastructure in Jammu and Kashmir, the Jammu and Kashmir Tourism Development Corporation (JKTDC) has taken over the operations of the iconic Hotel Ashok in Gulmarg. Known for its picturesque location in the heart of the famed ski resort, Hotel Ashok has been a landmark for travelers seeking luxury and comfort amidst the breathtaking Himalayan landscape.
The takeover is part of JKTDC’s larger vision to enhance the hospitality sector in the region. The corporation plans to refurbish and upgrade the property to meet modern standards while preserving its historic charm. With Gulmarg’s increasing popularity as a year-round destination for skiing, adventure sports, and nature tourism, this strategic move is expected to attract both domestic and international visitors.
Officials from JKTDC emphasized that this initiative aligns with the government’s efforts to strengthen Jammu and Kashmir’s tourism profile. By integrating Hotel Ashok into its portfolio, JKTDC aims to provide travelers with superior accommodation options that reflect the region’s culture and natural beauty.
This development marks a significant step in improving Gulmarg’s tourism infrastructure, further positioning it as a premier global destination for leisure and adventure seekers alike.
